ABOUT THE BRAND
Sipple
Sipple is a bold, alcohol-free cocktail made for the modern social scene. With more young people choosing non-alcoholic options, Sipple delivers a flavour-packed, affordable alternative to bland soft drinks and overpriced mocktails.Their brand needed to feel authentic, beautiful and timeless while speaking directly to their audience in a way that felt rich in flavour. The result is a vibrant, maximalist and celestial brand direction inspired by a younger social scene, helping Sipple stand out while staying true to its personality.
ABOUT THE PROJECT
YEAR OF COMPLETION
2025
LOCATION
Sydney, AUS
SERVICES
Logo Design
Brand Design
Brand Strategy
Social Media
ABOUT THE BRIEF
The brief called for a fresh, authentic brand for Sipple, a bold alcohol-free cocktail aimed at young social drinkers. It needed to break away from typical soft drinks and pricey mocktails by delivering a vibrant, flavourful, and affordable alternative. The look needed to be bright and maximalist to capture the lively, fruity flavours and stand out in an oversaturated market.
INDUSTRY
Food & Beverage, Lifestyle
ROLE
Lead DesignerCreative Director
COLLABORATORS
N/A