ABOUT THE BRAND
Nobori
Nobori is a brand dedicated to creating apparel for the bouldering community. With a focus on appealing to a younger audience through innovative marketing, branding, and product design, Nobori strives to bridge the gap between beginner and advanced climbers.
ABOUT THE PROJECT
YEAR OF COMPLETION
2024
LOCATION
Sydney, AUS
SERVICES
Logo Design
Brand Design
Brand Strategy
ABOUT THE BRIEF
Nobori set out to create a brand that embraced the bouldering community while feeling welcoming to climbers of all skill levels. The identity needed to be approachable and adaptable, with a logo and branding that could shift across different collections while staying true to the spirit of the community.
INDUSTRY
Apparel, Sport, Lifestyle
ROLE
Lead Designer
COLLABORATORS
Noah EDWARDS - Illustration
Jennifer PHONG - Apparel Artwork
Mitchell TANG - Photography