Allara builds high-end homes with timeless design and exceptional quality. They partner with clients who value craftsmanship, precision, and trust, delivering homes that bring each vision to life and stand the test of time. However, their brand and communications weren’t matching their ambition or reaching the right audience.This project involved a complete rebrand, covering voice through to visuals. The new identity reflects the quality and value of their work, targeting the calibre of projects they aim for. Minimalism was key, capturing the brand’s focus on timeless quality, sophistication, and understated distinction.
2025
Sydney, AUS
Brand Design
Brand Strategy
Social Media
The brief called for a minimalist, high-end brand to appeal to residential developers seeking premium builds. The goal was to position Allara as a trusted choice in the luxury construction market while expanding reach beyond word-of-mouth referrals.
Construction
Lead Designer
N/A